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Google completely changes their search estimates
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For the first time in a LONG while, Google has completely changed their search estimates for keywords.  This is likely annoying news in the short term, but excellent news in the “medium term”.  Since IMeye is a snapshot in time of keyword data, the absolute search volume #’s from Google have been out of sync with Imeye.  Now, it still means that you’re able to find high volume keywords and low competition etc…but, matching it up exactly to Google has been a problem.  Of course, we’ve been working on this and had to make some big changes to our infrastructure to support the new way that Google is providing data.  That’s the annoying “short term” news.

Here’s the GREAT “medium term” news :-)  All our coding is done, and as of right this second…about 45% of the keywords have been updated (big job when looking at 6 million!), and the database will be completely refreshed by the end of the month (that refresh starts tomorrow, the 45% will start to show up then).  In addition, we feel that these numbers are even more accurate…AND our new infrastructure is much faster in keeping the keywords updated.

So…VERY shortly…you’ll have more accurate data..and faster.  All good!

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Enhancements for IMeye
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We have a HUGE investment in IMeye.  We spend a lot of resources to make sure it’s got great and, more importantly, usable data.  We’re focused on three things.

1.  Making sure the data is as timely and accurate as possible.

2.  Providing you with the best and quickest way to evaluate opportunities for SEO and PPC

3.  Provide you with the best and quickest way to obtain as many domains as possible that already rank and can bring you instant traffic.

I addressed concern 1 above…let’s talk about 2 and 3.

We’ve been doing TONS of research on SEO competition analysis and the typical results we get.  We’ve been doing a LOT of new SEO projects this past year because of some expansion our company has been doing in ecommerce and other areas.  As a result, we have some very “real world” data to share and use when evaluating how easy or hard it is to compete on given keyword phrases.

We want to move away from the more “50,000 foot” level competition analysis of looking at phrase match competition and in title and in anchor etc. and move towards a DETAILED evaluation of the top 10 websites and their strengths when looking at whether you can compete on a given search term or not.

Here’s our EXCITING commitment. By the end of next month, EVERY single keyword phrase will have a score that will tell you how easy or hard it is to compete.  This is the final missing piece of the puzzle for IMeye and will allow you to find many more keyword phrases to use for your projects instead of relying on the more conservative approach of only looking at those higher level metrics.  I’ll also be doing brand new video tutorials once the changes are implemented.

The bottom line ?  IMeye will allow you to know that you can compete on a much broader range of keywords…much more quickly.  That is an amazing advantage you will have over everyone else.

As for point #3, we already have the absolute BEST tool out there to find domains that already rank and to get them at auction (or just pick them up after expiring) to obtain INSTANT traffic.  It really works…and is tons of fun.  However, currently, a domain has to rank for a keyword that we’re tracking in our database to show up.  Now, we track a LOT (we look at 120 MILLION domains per day to see if they’re available)…but not ALL.  So, we want to make a huge change that will enable IMeye to become a domain finding MACHINE.

The idea, is to be able to identify ANY domain that’s up for auction or has just expired etc. AND that ranks for a search term with a lot of volume.  That’s our goal…to do the same thing we’ve been doing, but not have to be tracking that keyword in our database.

A bit tougher on our end…BUT…what an amazing tool we’re all going to have.  It’s something we’ll be using every single day once we have complete and total control of the Internet like that! 

This exciting update is our next focus.  As soon as we get our scoring implemented…we’ll be moving over to finish the domain update.

Buckle up…IMeye is going to have an absolutely incredible next couple of months.

best-red-widgets.com

red-widgets-forsale.com

redwidgets-bestones.com

And…if you could get the exact match domain (www.redwidgets.com), meaning the domain name is exactly the keyword phrase you’re optimizing for with no dashes or any other words etc…all the better!  That would REALLY help.

Our real world experience though, has shown this to not be true.  In our tests, domains with the keyword phrase in them and even the exact match domains (except for one circumstance) did not perform better for us than ones that we optimized for keywords that were not included in the domain name.

We wanted to see if analyzing some pretty massive amounts of data would support our observations.  We looked at over 5 million keywords from our IMeye database, and we looked at the top 10 domains in the search engine listings for each.  Here’s what we found:

• only 5% of the keywords had a domain in the top 10 with the keyword phrase in it
• only 5% of the keywords had a domain in the top 10 that was an exact match

Conclusions?  keyword in the domain is not really all that important, as 95% of the time, they don’t even make it into the top 10.  In addition, exact match domains don’t appear to be any “stronger” than simply having the keyword phrase in the domain name.

There is one circumstance that makes it clear in our tests that exact match domains do make a large difference.  We’ve found that with VERY VERY low competition, an exact match domain can rank very quickly.  We’re working on some studies to show that with this data right now.

But, it’s pretty clear to us…that having the keyword phrase in the domain name is really just not that important to SEO efforts.  I’m guessing…it’s all about those backlinks !

It’s the best article I’ve seen and shows how this is likely GOOD for us (marketers)

Check it out here

Certainly things are changing, and this will have some effect, but we need to focus on what it actually does.

In my mind it does two things.  First, it “steers” people towards a certain keyword phrase over others.  This has obvious implications on search volumes.  Some of your targets will get more, others will get less.  Could be good , bad, or indifferent for you.  It has zero impact on who shows up for a given phrase though.  So, my take away is watch your stats and see if certain keyword phrases are falling out of “favor”, then you may have to adjust your SEO towards other phrases.

Example:  I checked one of our ecommerce sites.  We target “widgets” and “widgets for sale ” among others.  As I typed in widgets, my eyes scanned directly to widgets for sale.  Now, this actually ends up being better for us as we rank higher for that.  But…I just need to watch the stats and perhaps move SEO resources form “widgets” to “widgets for sale”

The second thing it will do is expand the “horizons” of searchers.  It may very well increase searches as people go after the initial term they were looking for … as well as others they see presented to them.  This, in general is probably good for us as advertisers (organic or paid).  We may have more chances than before to put our message in front of potential buyers.  Again, I think the key is to watch the stats and see if traffic starting to show up for other terms.  You may need to modify your SEO targets due to this as well.

What’s less clear to me right now is the impact on adwords.  Stand by as we try to unravel that.

Check out this very balanced blog post for some more insight into SEO not being dead!

So if you happen to receive an error popup when selecting “Google Search Results” from the right click menu, don’t worry, the data will be back very soon…

As you can imagine we have a lot of data to process (close to 50 million domains!) though we would expect the whole process to be completed within the next 24 hours.

Thank you so much for your patience!

Competition levels ?  Don’t care, these domains ALREADY rank!

Exact Match ? Don’t care!

.org. .net, .com, etc. ?  Don’t care

In fact, we don’t care about ANYTHING at all…except…what kind of traffic does this keyword phrase get…the one that this domain already ranks for ?  If it’s a nice chunk of traffic, and it’s something we could monetize with an affiliate offer of some kind…then we want that domain!  Getting it can build an instant profitable little business.

So how does IMeye work with domains ?

It’s VERY simple.  For each keyword phrase (and we have 4.5 million now!), we store the top 10 sites in Google’s organic search for a normal search (we call that a broad search where the user simply enters the keyword phrase into Google…this is how most searches are done by real people) and we store the top 10 sites in Google’s organic search for a phrase match search (this is where you put your keyword phrase in “quotes”).  We store the broad search for obvious reasons…these sites are instant traffic getters.  We store the phrase match, because these sites are poised to be on the first page for broad search.  A few backlinks, and you can likely turn a domain you get that ranks for phrase match into a broad match ranking domain.  These phrase match domains are often cheaper and easier to get, so they’re well worth looking at!

Every single day we look at these 90 MILLION DOMAINS (4.5 million keywords, and we look at 10 broad match and 10 phrase match domains for each..this is approximate, as there is some duplication there) and we see which ones are expiring soon, expired and ready to register again, or up for auction right now.

People are often surprised that these domains actually become available and can really be obtained.  These domains have such incredible value!  The fact is…that many people simply don’t know what they have.  They don’t even realize they’re ranked, or they’re not doing anything with a site and just forget about it, or they need cash so they auction it off without really realizing the true value.  When you’re looking at 90 million domains each day to see if any are available…it’s just a sheer numbers game.  You’re going to find a lot of gems!

So, the way to take advantage of IMeye is to just look for great traffic numbers, and domains that are available for either broad or phrase match (don’t check both of these options as it’s an “AND” and it will only return a domain if it is a broad AND a phrase match…which dramatically lowers your domains to look at.  Just use them separately.).  Then you can click on the domain icon and see what kind of availability that domain has.

Let’s take a look at a real example.  One I found this morning, in about 3 minutes…literally.

I looked for traffic first.  I like to get at least 3000 monthly searches (exact) OR around 15000 monthly searches (phrase).  Try both as you’ll get different domains.  Then, all I look for are domains that are available…so I set Domain Matches to “Include all keywords having” (VERY IMPORTANT) and then select either Domains for Sale (phrase match) OR Domains for Sale (broad match).  Once again, try both and see what you can find!

This morning, I quickly found the search phrase “ebook software”.  It gets over 12,000 monthly exact searches and 33000 phrase match monthly searches, and it seemed like something I could monetize, so…all good on the first step.

Then, I went over to www.semrush.com (free to use) and put the domain in to see where it ranks for keywords (this will not yield as good results for phrase match domains…remember these are more for their potential).  Luckily, not only does that domain rank for the term I saw (confirming IMeye’s snapshot of data), BUT, it ALSO ranks for another (almost the same) term that gets double the traffic (ebooks software)

Domain at semrush

Next I have to find out how I could get the domain.  I click on the domain icon (the red or green circle with the exclamation point in the Domain Matches column) to get to our Register Compass interface.

IMeye and Register Compass

It shows me that it’s available at namejet.  I click on the “buy” link and I’m taken over to namejet.

Name Jet Listing

From seeing the namejet information, I can see it’s a domain that’s set to be “released” in a couple of days.  So, I have the chance to get it!  I can place a “bid” for a back order.  Back ordering domains is a bit outside the scope of this blog post, but it allows you to quickly snag it before others can see that it’s expired.  Sometimes you’ll see these kinds of availability, other times you’ll be able to simply immediately register a domain, and other times you’ll be able to enter an auction (think eBay!) to buy the domain.  IMeye and Register compass look for all of these opportunities.

Now that I’ve confirmed the domain ranks and will get traffic, AND that I could actually get it for (possibly) under $100 (it’s possible you could click on it and it will show an auction for $5,000 or something! simply move on when that happens!).  Let’s see how I could monetize it.

I do a google search for ebook software and come up with this site:

“http://www.ebookgold.com/”

It’s a software product that has an affiliate program.  There you go..that’s what I’ll sell! 

I can obtain that domain and build an affiliate site to promote and send traffic to ebookgold.

An opportunity like this could be worth a LOT.  It’s very reasonable to assume that simply getting this domain could result in 100-500 visitors per day who are VERY interested in ebook software.  This could mean 1-5 sales per day…easily.  At a $33 commission per sale, this opportunity could be worth $12,000 to $60,000 per year.

3 minutes with IMeye, and then a day to put up a really nice affiliate site…to build a business like that??  Oh, and there’s plenty more where that came from AND the domains that are available change EVERY SINGLE DAY.

This is why I laugh when people say IMeye is too expensive, frankly…it’s because they can’t see this.  You just get ONE of these kinds of opportunities per year (and this took me 3 minutes…let’s not forget!) and you can get a 600% (and that’s at the 1 sale per day mark!) return on the YEARLY expense of IMeye

Please…use it…let these opportunities just fall right into your lap!

However, with your ideas and suggestions, we’re about to make it all even better.  In summary, what we heard was “Give us more keywords”, “Give us more domains that you look at each day”, “Give us exact and broad match for search volume”.

In response to our customers, I am thrilled to announce the following enhancements to IMeye:

1.  We have TRIPLED the number of keywords in our database.  By the time you get this email, our keywords will have gone from approximately 1 Million at launch to over 3 Million.  In order to do this, we have focused on adding the keywords rather than getting ALL of the metrics loaded.  So, approximately 1.5 Million total keywords are lacking Intitle (and only intitle, you may still do all the searches you like on all the other critical values) at this moment, but they will quickly be updated.

2.  We have TRIPLED the number of domains we are researching each and EVERY day.  We have gone from examining 20 Million domains that currently rank for “our keywords” to over 60 Million domains.  This means there will be THREE times the number of domains to look at each and every day.  You should start to see this increase Sunday morning (May 2).

3.  We have changed our collection procedure and the interface to IMeye to collect and sort/filter on exact match AND broad match.  This data will begin to populate the database next week sometime and we expect that within 30 days or so of that start, the majority of the keywords will have these values!

PLEASE REFRESH your browser to see these changes!

All of these changes have been done in less than 1 month!  Imagine what we have in store for you guys .  We have only scratched the surface here.  There is so much more coming.  We can’t even begin to tell you how excited we are at the possibilities that open up with IMeye each and every day.  We have a lot in store for you guys!

Please remember to check the flashing beacon in IMeye regularly for other updates, as we’ll only bother you by email for the critical ones.

Speak Soon!

At any given moment in time, IMeye now has 13,000 domains that are expiring, expired or up for auction.  All of these domains already rank on the first page of Google. These domains change every single day!

I’m not sure how it ever gets any easier than this.

I encourage you to use this, not as a literal paint by numbers example to follow…BUT…as a way to understand the tool and be able to apply it yourself and use it in many different ways to help you make money online.

To beat my hammer analogy to death, I want to show you how to use the front surface of the hammer to pound in a nail, in the hopes that you completely understand its purpose and its potential so you could use it to pound a peg into a hole or something else.  The whole idea being…these examples I’ll give (now and in the near future) are just ways to use this powerful tool.  There are practically an infinite number of things you can really do once you get in the right  mindset of how to use this tool.  This point is REALLY important as I’ve had a few people actually take ALL the examples that I gave in the IMeye tutorial videos and simply combine them together into one big search criteria, thereby looking for a perfect SEO keyword, AND a perfect adwords keyword, AND where there’s an exact match domain , AND where the exact match domain is for sale etc. etc.  Obviously, there aren’t many keywords that will meet that!  This is not the way to use the tool.  The idea is to look for targeted opportunities given a “perfect storm” of key indicators where you can hit the ground running and have a leg up on ways to make money online….let’s take a look at what I mean.

Let’s say I want to do a new affiliate marketing project, and I’m looking for an SEO project.  I find it’s best to start with the traffic source that I plan on using for a new project as that drives many search parameters.

So, the first thing I’ll set is my monthly search volume minimum.  I normally set that to no lower than 15,000 in the hopes of getting 100 visitors per day (see the intro video for the “math” behind that), but for this…I know there will be LOTS of opportunities so I’ll be a bit more greedy.  I’ll set it to 30,000 minimum.  The goal of this filter and column is to make sure there is enough search volume out there to make it worth my time to invest in a project.  Please note, if I were doing an adwords project I would’ve set the minimum number of searches MUCH higher as discussed in the tutorial videos.

Next I want to set the level of competition I’m comfortable with going after.  I’ll do that with the competing pages and intitle columns.  These two metrics are certainly not the complete picture of competition, but…in my experience they are almost always VERY important key indicators.  I want something pretty easy to compete, so I’ll set competing pages at no more than 500,000 and intitle at no more than 50,000.

As a guide, I think of 0-50,000 competing pages as VERY easy to compete; 50,001 - 250,000 competing pages as EASY to compete; 250,0001 - 500,000 as MEDIUM to compete and over 500,000 as HARD to compete.   For intitle…I consider 0 - 20,000 as VERY easy ; 10,001 - 50,000 as EASY ; 50,001 - 75,000 as MEDIUM and anything over 75,000 as HARD.

So far we have it set to give us a nice amount of searches, and a medium/easy level of competition as measured by competing pages and intitle.

Then, what I do…is just randomly bounce around the results!  Any and all of these keywords…and there are a LOT of them… are good candidates for a project (in fact, you could be even more greedy with the search volumes and/or competition levels etc.).

I found this keyword: “maxillary sinus”

It gets 40,000 searches per month and running it through Keyword Blueprint I got a green check and a score of 10 (which is right in the middle…a medium!) so I’m good to go.  I run it through Keyword Blueprint to check the data in real time AND to completely evaluate the SEO competition as Keyword Blueprint looks at much more than just intitle and competing pages.  It examines the strength of the top 10 competitors for that keyword.

Now, what do I “do” or sell ?  Well, it’s helpful to learn what the heck that keyword is and see if there’s really any commercial viability.  So I simply do a google search for it.  The returned results show much discussion about sinusitis and cures etc.  I then went over to Clickbank and did a search in the marketplace for “sinus”.  There were several results.  I could easily pick one of these and build an affiliate site for one of them.

Now, if you know how to build affiliate sites and then do “SEO” to get your site ranked.  GREAT!  If you do not, here’s where your access to Mining Money Online comes in (see the tutorial/videos page for access).  This beginner’s course will walk you through how to build a site and how to do SEO.

So…we’ve found an opportunity and we found something to sell, and we have the training and tools to make it happen.

I’ll be doing more of these in the near future…so watch this space!

This product should level the playing field and give everyone the background in Internet marketing to take full advantage of all IMeye opportunities

You may access Mining Money Online here with your same IMeye username and password :

==>  http://www.miningmoneyonline.com/download

In addition, to further help everyone make the most from IMeye, I will be doing a series of VERY detailed examples of how we use IMeye, and posting these once a week.  The first one will coincide with a small enhancement to IMeye later in this week.  We’ll be adding a “What’s New” tab to make sure you’re always kept up to date.  Each time I post an example, it will be broadcast here!